Tech large’s head of EU affairs says group will convey collectively consultants from throughout the corporate.
Fb proprietor Meta has unveiled plans to launch a devoted group to fight disinformation and harms generated by synthetic intelligence (AI) forward of the upcoming European Parliament elections.
Marco Pancini, Meta’s head of EU affairs, mentioned the “EU-specific Elections Operations Heart” would convey collectively consultants from throughout the corporate to concentrate on tackling misinformation, affect operations and dangers associated to the abuse of AI.
“Forward of the elections interval, we’ll make it simpler for all our fact-checking companions throughout the EU to search out and fee content material associated to the elections as a result of we acknowledge that pace is very necessary throughout breaking information occasions,” Pancini mentioned in a weblog publish on Sunday.
“We’ll use key phrase detection to group associated content material in a single place, making it simple for fact-checkers to search out.”
Pancini mentioned Meta’s efforts to deal with the dangers posed by AI would come with the addition of a function for folks to reveal after they share AI-generated video or audio and attainable penalties for noncompliance.
“We already label photorealistic pictures created utilizing Meta AI, and we’re constructing instruments to label AI generated pictures from Google, OpenAI, Microsoft, Adobe, Midjourney, and Shutterstock that customers publish to Fb, Instagram and Threads,” he mentioned.
The launch of AI platforms reminiscent of OpenAI’s GPT-4 and Google’s Gemini has raised issues about the potential of false data, pictures and movies influencing voters in elections.
The EU parliament elections, which occur between June 6 and 9, are amongst a raft of main polls happening in 2024, which has been dubbed the largest election 12 months in historical past.
Voters in additional than 80 international locations, together with america, India, Mexico and South Africa, are set to go to the polls in elections representing about half the world’s inhabitants.
Meta earlier this month joined 19 different tech corporations, together with Google, Microsoft, X, Amazon and TikTok, in signing a pledge to clamp down on AI content material designed to mislead voters.
Beneath the “Tech Accord to Fight Misleading Use of AI in 2024 Elections”, the businesses agreed to take eight steps to deal with election dangers, together with creating instruments to establish AI-generated content material and enhancing transparency about efforts to deal with doubtlessly dangerous materials.
The affect of AI on voters has already come underneath scrutiny in various elections.
Pakistan’s jailed former Prime Minister Imran Khan used AI-generated speeches to rally supporters within the run-up to the nation’s parliamentary elections earlier this month.
In January, a pretend robocall claiming to be from United States President Joe Biden urged voters to not forged their ballots within the New Hampshire main.
